Appear at the very top of Google. Pay per lead.
Local Services Ads sit above the normal search ads and carry a Google verification badge. You pay for genuine enquiries, not clicks. We get you set up, through Google's checks, and keep your leads flowing.
- Where it shows
- Above all other results on Google search
- You pay
- Per lead (a call or message), not per click
- Trust signal
- A Google Guaranteed or Google Screened badge, depending on your category
- Best for
- Trades and home services in eligible categories
The first thing customers see.
For eligible services, these listings appear before anything else on the page. Customers can call you straight from Google, and they see that you've passed Google's checks.
Top position
Your business appears above standard Google Ads and the map results.
Pay for leads
You're charged when a customer contacts you, and invalid leads can be disputed.
Built-in trust
The verification badge reassures customers before they ever speak to you.
Three ways to work with us.
New account, existing account that needs work, or ongoing care. Choose the option that fits.
Account setup
We build your profile and help you through Google's verification steps.
- Eligibility check for your services
- Profile, service types and job types
- Service areas and business hours
- Help with insurance, licence and background checks
- Weekly budget set up sensibly
- Connecting reviews to your profile
Audit & fix
Already running Local Services Ads? We find out why leads are slow or poor quality and fix it.
- Review of services, job types and areas
- Lead quality and dispute history check
- Budget and bidding review
- Ranking factors: reviews, hours, responsiveness
- Profile corrections made for you
- Written summary of what we changed
Ongoing management
Setup or audit first, then we look after lead quality, ranking and spend.
After setup or audit:- Lead review and disputes for invalid leads
- Budget and bidding adjustments
- Ranking work: reviews, responsiveness, hours
- Service and area changes as you grow
- Monthly report: leads, cost per lead, bookings
Common questions.
Something else on your mind? Send us a message on WhatsApp.
Is my business eligible?
Local Services Ads are available for many trades and service categories in the UK, but not all. We check your categories on the free call.
What does a lead cost?
It depends on your trade, area and competition. We'll give you a realistic picture before you spend anything.
What if I get a lead that isn't a real job?
Some lead types can be disputed with Google for a credit. With management, we review and dispute these for you.
How long does approval take?
It depends on how quickly checks and documents are completed. Typically a few weeks. We keep it moving.
Let's talk about your business.
Tell us a little about your business and what you need. We'll reply within one working day.